PR Media Pitching Tool

The pitch
that lands.

Pitcher is the command center built for PR professionals. Track media contacts, run campaigns, manage clients, and close tasks — all from one ruthlessly efficient platform.

No credit card required  ·  Cancel anytime  ·  Setup in under 5 minutes

Media Contacts Campaign Tracking Pitch Analytics Task Management Client Reporting News Monitoring White-Label Reports Media Contacts Campaign Tracking Pitch Analytics Task Management Client Reporting News Monitoring White-Label Reports
The mechanism

One pitch, end to end

What actually happens between writing a pitch and handing your client a report — in the order it happens, with nothing in between that you have to remember to do.

  1. Write the pitch once, in Pitcher.

    Compose against your media list, personalized per journalist with merge fields. Nothing sends until you say so — or the time you set — then Pitcher paces the batch through your mailbox rather than firing it all at once.

    DraftNeighborhood solar, one year in
    The pitch composer with merge fields in the subject and body, and a media list selected alongside it.
  2. It sends from your own mailbox — not ours.

    The pitch leaves through a mailbox you already own — your address, your sent folder, your reputation with the people you’re writing to.

    SentNeighborhood solar, one year in
    From the app

    Pitcher sends through your connected Gmail or Microsoft account. The sent item sits in your real Sent folder, like any mail you wrote yourself.

    SENTBellwether CommunicationsSENTNeighborhood solar, one year inTo Ibrahim Osman · The Ridgeline Review
    From anywhere

    On your phone, or replying inside an existing thread? BCC the campaign address and the send is captured all the same.

    NEW MESSAGEToIbrahim Osman · The Ridgeline ReviewBccc+ne1ghb0r@in.prpitcher.comSubjectNeighborhood solar, one year inSEND

    Either way: the same pitch, tracked in the same campaign.

  3. When coverage appears, it attaches itself to the campaign.

    Detected and logged automatically to the campaign, inside that client’s view — no pasting links back in after the fact.

    CoverageNeighborhood solar, one year in
    A confirmed coverage story attached to the campaign, showing the outlet, headline and date.
  4. A white-label report goes to your client.

    Pitches sent, journalists contacted, coverage secured — in a PDF under your name, not ours.

    ReportNeighborhood solar, one year in
    A white-label PDF report cover carrying the agency’s own branding rather than Pitcher’s.
How It Works

From contact to coverage
in three moves

01
Build Your Contact List

Import your existing media contacts or add them as you go, then tag by beat, publication, and relationship tier. Every contact carries the context you add — outlet, LinkedIn, and notes.

02
Create & Send Pitches

Write your pitch with merge fields that personalize every email automatically, then schedule paced sends from your own inbox for optimal timing.

03
Track & Close Coverage

Assign tasks, manage client deliverables, log every coverage hit as it lands, and generate clean client reports — no spreadsheet juggling required.

Core Features

Everything your PR team
actually needs

Media Contact Hub

Centralize every journalist, editor, podcaster, and contributor in one searchable database. Track relationship history, beats, and coverage secured for every contact — so every pitch lands with the right person at the right time.

Campaign Manager

Map every pitch to a campaign and every campaign to a client. Monitor status, deadlines, and coverage hits in real time. Know exactly where each initiative stands — from first outreach to final placement.

Task Management

Assign, prioritize, and track tasks across your entire team. Overdue items surface automatically before they go cold. Nothing slips between pitching cycles, and everyone knows exactly what's on their plate.

Client Management

Keep each client's campaigns, contacts, and coverage reports neatly separated. Generate branded reports with one click. Demonstrate ROI and impress clients with transparency on every engagement.

Coverage & Traffic Analytics

See coverage land in real time, track each campaign's status, and connect earned media to website-traffic spikes with built-in Google Analytics integration.

Pitch Composer

Draft personalized pitches with merge fields that fill in each journalist's details automatically, then schedule paced sends from your own inbox.

Built for the work

See the whole operation.

Every client's to-dos in one place

Track pitches, follow-ups, and deadlines across your whole roster. Overdue items surface automatically, so nothing slips.

app.prpitcher.com — Tasks
Pitcher tasks board grouped by client

Go deep on a single client

Every client gets a dedicated workspace — campaigns, coverage, media list, and analytics in one place, branded as your agency, not ours.

app.prpitcher.com — Client
Pitcher single-client workspace with campaigns and coverage

Or zoom out across your whole roster

See every client's campaigns on one timeline, with capacity flags that warn you when a week is running hot — so you catch the overload before it happens.

app.prpitcher.com — Calendar
Pitcher multi-client campaign calendar with capacity flags
What happened to your last PR tool
HARO / Connectively — Shut down Dec 2024
Prowly — Folded into Semrush's AI PR Toolkit
Semrush — Acquired by Adobe (deal closed April 2026)
Cision / Muck Rack — Enterprise only, $5K+/yr
Built to stay

Independent software
for independent agencies.

No holding company above us. No investors behind us. Pitcher is structured so the tool you build your business on stays yours to rely on.

01
Never acquired

No venture capital, no exit. The tool you build your contact history in can't be bought and shut down.

02
Your price is locked

The price you sign up at is the price you keep. No surprise renewal quote, ever.

03
Profit capped at $200K

Above the cap, surplus builds the next tool for independent professionals — not investor returns. Our incentives can't drift into your bill.

Read our commitments →
Pricing

Simple, transparent pricing.
No surprises.

Every plan includes a 30-day free trial. No credit card required to start.

Starter
$99
per month · or $79/mo billed annually
  • Up to 7 clients
  • Unlimited users
  • Unlimited media contacts
  • Unlimited campaigns
  • Coverage tracking & clip logging
  • Daily news monitoring
  • Email support
Start Free Trial
Enterprise
$699
per month · or $579/mo billed annually
  • Up to 40 clients
  • Everything in Pro
  • White-label reporting
  • Advanced analytics
  • Dedicated account manager
  • Phone & priority email support
Start Free Trial
Custom
Let's talk
Volume pricing · 40+ clients
  • Everything in Enterprise
  • Volume client pricing
  • Custom onboarding
  • SLA + dedicated support
  • Annual contract
Contact Sales